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Distrikt13 is a full-solution digital agency, creatively solving mission critical and complex client challenges in the digital era.

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Every industry is facing structural changes and the effects of digitalisation are touching every company. Disruptions that transform the established way of doing business happen faster than ever. Companies are setting the bar for delivering low-cost and high quality services. Here at Distrikt13, we help our clients with digital service creation from start to finish.

Passionate about practical, yet beautiful solutions to add customer value and market opportunity. Iterating for optimal UX.

Joonas has strong background in people management and software development with experience of leading lean and agile projects.

A problem solver who fosters culture of learning. Kaarlos background is in marketing and software development.

Visualize it, and they will come.

From gut feelings into educated facts

Cuuma Communications is a Finnish mobile carrier whose services are used by nearly 1000 companies. Cuuma distinguishes itself from other telco providers with advanced call routing capabilities, automated pre- and end-call processes, integrations to modern tools and by providing client specific customizations. In spring 2019 Cuuma raised investor capital and were looking to skyrocket their sales.

Cuuma Communications is a Finnish mobile carrier whose services are used by nearly 1000 companies.

Cuuma: Automated lead generation

CEO, Co-Founder

Sivustouudistuksen myötä halusimme tulla lähemmäksi asiakkaitamme, kasvattaa brändin tunnettavuutta sekä ymmärtää paremmin asiakkaidemme tarpeita. Distrikt13 osoittautui tähän täydelliseksi kumppaniksi. Yhteinen sävel löytyi nopeasti - saimme sopivassa suhteessa sparrausta ja omia näkemyksiämme kuuluviin. Sivuston kävijämäärät ja yhteydenotot ovat kasvaneet ja mikä tärkeintä - Cuumasta tuli helpommin ymmärrettävä. Uusi sivusto markkinointiautomaatioineen oli Distriktiltä kympin suoritus.

The end product is a self serving lead machine that eases Cuuma with their internal processes on sales and helps their potential customers to fully grasp the workings of the provided service. The sales team can use their time on nurturing potential customers rather than finding them. Collected data helps to identify opportunities on where to invest in order to bring in new business.

Additionally Cuuma now has a modern, fast and neat looking marketing site showcasing their promise on solving customer problems in the market of communication solutions. With marketing efforts, the new blog layout and design has been a great success, and the shared articles in social media are working well with very low bounce rates and high average page read times. The amount of people reached through the blog has increased over 200%.

Cuuma's sales team was using quite a lot of time on finding new potential customers. They were looking to free up a magnitude of time to focus on customers that we're in need of a communication solution. Even though Cuuma’s solution is a state of the art communication platform, their former marketing site wasn't delivering this message to their customers. Cuuma also wished that the new site would clearly showcase company values and culture for future employees and potential customers, and wanted to raise awareness of Cuuma in the market. 

Optimizing the sales pipelines

buddypower_demo_mockup_2.mp4

It all began with a hackathon

Experiment when faced with the unknown

First launch in tight schedule

Paving the way for electric cars

Helping partners with administrative work

Caruna distributes electricity and maintains an electricity network for its 692 000 customers – being the biggest electricity distributor in the Finnish market. Market leadership position keeps Caruna always on a search for serving their customers better. Digitalisation and the ongoing energy market revolution are something where they see an opportunity to be the one leading the change for a greener future.

The energy sector is going through massive changes as new technologies come to the market and environmental pressure forces to work towards more sustainable solutions.

Caruna: Marketplace for a greener future

Development Manager

Virtane-alusta saatiin nopealla aikataululla konseptoinnista julkaisuun hyvän ja saumattoman yhteistyön ansiosta. Distrikt13 kumppanina sitoutui asetettuun tavoitteeseen ja työskenteli sen saavuttamiseksi ammattitaitoisesti.

Even though we started with an MVP-level project in the beginning – the marketplace grew quickly to a strategically important service, known nowadays as Virtane, for Caruna to serve their customers in the digital era. With the success of venturing boldly to the unknown; we are seeing a growing number of visitors to the site and more partners joining the marketplace every day. This is surely a strong indication of the interest that is growing about energy services and solutions as a whole, and being part of the change for a greener future.

The energy sector is going through massive changes as new technologies come to the market and environmental pressure forces to work towards more sustainable solutions. Caruna has a strong focus to help their customers to cut emissions and pave the way for sustainable energy solutions.

The challenge comes on identifying the true customer needs on a fresh new market and creating services that have value for the end-customer. When developing digital services for an unknown and changing market – the need for rapid decisions and lean ways of working are requisite for success. 

Being part of the energy revolution

Digitalisation is driven by technological advancement and organisational development. Our main focus has been in improving internal processes with smart work and lean culture to achieve higher throughput. We saw the platforms main purpose as supporting Interflora staff to increase sales while reducing the amount of work needed to maintain business capability. Peak season demand was tackled with help by todays cloud capabilities, we chose AWS and Kubernetes as our main tooling to scaling the platform up and down. In order to launch for production quickly, we went live with a subset of the features requested by business. By going live early, focus was brought to the table and incremental impacts were introduced, some even on a daily schedule.

Interfloras service is highly valued by customers during holiday seasons. By examining peaks in load we noticed that queries increased approximately 63 times in relation to the normal load while writes needed capacity for 12 times more. More than a third of Intefloras customers want to have their greetings delivered during the same day and cutoff time for service regions differ. Customer data ownership was at a third party service provider, making sense of the data was a communicational burden rather than technological. System development had stagndated due to will of paying for it since IP's would remain at the provider and higher customer expectations created challenges for the way of doing business today.

Our new shop platform has boosted our sales and reduced back office work. This I call transformative success!

Interflora is the global leader in flower delivery. The company offers a floral delivery network in more than 150 countries and connects 58,000 florist shops across the world. Interfloras customers send flower greetings to the other side of the globe within hours from placing the order. Together we are reinventing the organisation and finding new ways of creating business incentives. A transforming collaboration that has lasted three years and continues with even stronger passion for the future ahead.

A steady +13% yearly growth in revenue. More important impacts have been the higher level of service quality for customers and more focused way of working inside the organisation head quarters. Having total ownership of data has evolved the way Inteflora directs marketing and system development efforts. Integrating the shop platform with Intefloras ERP system has tremendously reduced time spent on accounting. Due to the amazing results, Inteflora now feels comfortable investing continuously in their sales channel development.

We started with clarifying the use cases where and how the project websites would be used. This helped us to understand the key features that the client values the most. We spent a certain time discussing the aesthetics of design for building a shared vision of the brand image for the website. 

Luckily Koponen + Hildén had experience from web development, which gave us the opportunity to ditch monolithic CMS-providers and build something using a modern headless CMS. This client wasn’t afraid to get their hands a little dirty when needed and we pushed forward a solution that would take their current know-how to limits. 

For starters we had to figure out how to create a solution that would be easy to replicate, has automatic deployments and where modularity is built-in. We chose to go with monorepo architecture, where a common folder is used for reusable frontend components and styles that can be shared among different projects. 

Every new project website is created by using custom node.js script that creates a boilerplate website and sets all the necessary configurations for automatic deployments. The frontend is written in React and content is served from Prismic CMS.

Every time code is pushed to master branch in Github, a build pipeline is launched making a new deployment in Now’s cloud infrastructure. All deployments have secure TLS certificates and custom domains can be easily added.

As a visual starting point we got requested to take a minimalistic path. Koponen + Hildén had chosen the main brand colour and typeface, Fakt Pro, that would work as the basis for the design. We defined a design system with a warm, flat color palette with one accent color which we put to use throughout the website to communicate professionalism.

With the brand guidelines in hand; it was time to design a landing page that coupled the identity of Koponen + Hildén. We focused on simplicity with the site structure and bringing out the stylish data visualisations and graphics. As always we started with a pen and paper, followed up by rough wireframing and built up from there.

We chose to use section blocks with low-key approach to meet their aesthetic standards and let the content speak for itself.

Website generator for data visualisations

Koponen + Hildén was keen to find an alternative solution to Wordpress for publishing project based data visualisation websites. They were looking for lightweight, easy to deploy and customisable project template that would also serve as a base for their own website. Our challenge was to combine the technology and design into a truly working body. 

Our website now runs on state of the art web technologies, and is easy to modify, extend and update.

Koponen + Hildén is one of Finland’s leading data visualisation companies. They bring data to life with graphics that impress anyone. At Koponen + Hildén information is competently transformed to insightful art. In their spare time they host a blog about data visualisation (http://informaatiomuotoilu.fi) and there is also a splendid book (https://datavizhandbook.info) available about the subject written by the founders. 

At the end we launched Koponen + Hlidén’s new website with minimal and sleek brand identity that accurately transmits the company’s values. Their own website was built using the generator from start to finish. More data visualisation project websites are coming up.

Home

Expertise

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About Us

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Digital
success

Distrikt13 is a full-solution digital agency, creatively solving mission critical and complex client challenges in the digital era.

What We Do

Strategy

Design

Services

Content

Automated lead generation

Marketplace for a greener future

Modern eCommerce platform

Website generator for data visualisations

Trusted by

Meet Paavo, our lovely office dog, and rest of the team behind Distrikt13.

Interested?

Get in touch and we’ll walk you through the rest.

Home

Expertise

Work

About Us

Contact

Digital success

Distrikt13 is a full-solution digital agency, creatively solving mission critical and complex client challenges in the digital era.

What We Do

Strategy

Design

Services

Content

Automated lead generation

Marketplace for a greener future

Modern eCommerce platform

Website generator for data visualisations

Trusted by

Meet Paavo, our lovely office dog, and rest of the team behind Distrikt13.

Interested?

Get in touch and we’ll walk you through the rest.

Digital
success