A glimpse of Noorderzon 2017

Noorderzon festival
Noorderzon Performing Arts Festival Groningen (NL) is the somewhat curious combination of a cutting-edge international art festival and a large-scale summer fest for 135,000 visitors. Located in the Noorderplantsoen (a city park of Groningen) for eleven days, Noorderzon is one of the Europe’s leading festivals for theatre, dance, music, literature and visual art.

10

Videos in total

11

Days of shooting

150k

Impressions online

Challenge

Keeping a tight budget while producing videos on a daily basis meant that the job was for a minimal crew that could handle all parts of production. Luckily Distrikt embraces general specialists and we had the man for the job. The aim of the videos was to get prospects excited and intrigued to visit their festival, get insight of the program and reach a wider audience using Facebook Video. Variety, quality and scale of the festival was in need to get documented.

Approach

10 daily short films as a One-Man-Production which reflects festivals vibe in social media. A Cinematic, yet documentary styled look covering a new topic every day in association with Noorderzon’s communication crew. For the best result in tight schedule, the careful planning of workflow was essential. In practice this meant editing material from previous day in the morning, delivery of ready made video, filming footage for a new episode during afternoon and evening. Get a good nights sleep and start editing in the morning again. To keep the visual approach solid throughout the whole series of videos we made an intro with Dutch visual collective WERC, who created the festival’s graphical look.

Tools of choice
Adobe After Effects
Adobe Premiere
Black Magic Design

Results

Distrikt captured the warm, welcoming and wicked atmosphere of Noorderzon beautifully on camera. A short film everyday for ten days by one-man-band to increase the activity in Noorderzon’s social media channels and get more people involved and inspired by the city’s unique festival.

Want to know more?
Joel Kinnunen
Joel Kinnunen

0505401959

joel@distrikt13.fi

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