To keep the campaign uniform across the different medias we had to keep the message consistent and plan the banner ads with six-second videos in mind. The key visuals were created to work as good in still and in motion. This way working on tight budget, there was no need to choose between banners and bumper animation. The customers were in both platforms, so was Interflora. As a creative perspective we were getting playful with story craft, kept the heroes of the day, women, in focus - and celebrated them. As a brand perspective we gave trust for the strong message and visuals, and never showed the actual product - except in the product videos, which were made for this purpose and were filmed in same session with Valentines product videos to produce two campaigns as cost-effective as possible.