Digitalisation is driven by technological advancement and organisational development. Our main focus has been in improving internal processes with smart work and lean culture to achieve higher throughput. We saw the platforms main purpose as supporting Interflora staff to increase sales while reducing the amount of work needed to maintain business capability. Peak season demand was tackled with help by todays cloud capabilities, we chose AWS and Kubernetes as our main tooling to scaling the platform up and down. In order to launch for production quickly, we went live with a subset of the features requested by business. By going live early, focus was brought to the table and incremental impacts were introduced, some even on a daily schedule.