Distrikt13 set out to analyse more than 5 years of Interflora shopping and delivery data to devise a data-driven intelligent logistics framework that would propel Interflora into the 21st century alongside the aforementioned businesses. First we cleaned up the provided data and added some geographical variables, e.g. salaries, petrol costs and national holidays. With the help of GoogleMaps and HERE Maps API's we used the address data to retrieve coordinates for delivery destinations. Conducting interviews and quantitative polls with the florist shop owners to shed some light on daily routines. After the data was prepared for modelling and interviews were conducted, we researched how to current model was performing and lastly moved on to provide payment and order routing models that would significantly reduce the cost per delivery in comparison with the current model.