Campaigning for Valentine's

Inteflora Finland
Interflora wanted raise awareness for the upcoming Valentines day. A new product line had been created to cater for the greetings of love and appreciation. Inteflora was looking to showcase their new products and activate their customers to send love around the world.

13,6%

Boost in sales in comparison to 2017

6

Media channels

42,3%

Watched the videos in full

350k

People reached

Challenge

Valentines Day is one of the biggest business opportunities for Interflora and they were looking to hit their sales targets. With a lot of competition in the gift sector for Valentines, Inteflora had to find a way to stand out as memorable option. Customer segments wanted to be reached with unique messages while keeping the media budget to a minimum.

Approach

Since budget wanted to be kept at a minimum while messaging to different customer segments uniquely, we chose to use a base composition and change out the copy for separate end products that could be targeted to their respective segments. This approach was used for both the banners online and the animations. To showcase Valentine's days flagship products, two videos were created where a florist of the Interflora network tied the bouquets together with confidence and style.

Tools of choice
Adobe Premiere
Adobe After Effects
Sketch

The product videos gave a glimpse to the world of our lovely florists mastery and started a direct conversation with our customers.

Katja Teikari

CEO, Interflora Finland

Results

A +13,6% growth in revenue when in comparison to 2017. More important impacts was the conversation that started with customers when the product videos were shared in social media. Customers we're tagging their partners saying; 'I better have one of these on my table when coming home' and glorifying the craftsmanship behind the product while sharing the videos on their personal pages.

Want to know more?
Joel Kinnunen
Joel Kinnunen

0505401959

joel@distrikt13.fi

Related Work

Campaigning for Women's Day

In the world where people consume marketing content across plenty of different platforms, creating separate campaigns for each one can raise the marketing budget over the top. The challenge was how to champion the heroes of the day, deliver a strong message to engage viewers across all the medias and transform banner ads to six-second bumpers using motion graphics to save resources, time and money?

Read more

A glimpse of Noorderzon 2017

Keeping a tight budget while producing videos on a daily basis meant that the job was for a minimal crew that could handle all parts of production. Luckily Distrikt embraces general specialists and we had the man for the job. The aim of the videos was to get prospects excited and intrigued to visit their festival, get insight of the program and reach a wider audience using Facebook Video. Variety, quality and scale of the festival was in need to get documented.

Read more