Campaigning for Valentine's

Inteflora Finland
Interflora wanted raise awareness for the upcoming Valentines day. A new product line had been created to cater for the greetings of love and appreciation. Inteflora was looking to showcase their new products and activate their customers to send love around the world.


Boost in sales in comparison to 2017


Media channels


Watched the videos in full


People reached


Valentines Day is one of the biggest business opportunities for Interflora and they were looking to hit their sales targets. With a lot of competition in the gift sector for Valentines, Inteflora had to find a way to stand out as memorable option. Customer segments wanted to be reached with unique messages while keeping the media budget to a minimum.


Since budget wanted to be kept at a minimum while messaging to different customer segments uniquely, we chose to use a base composition and change out the copy for separate end products that could be targeted to their respective segments. This approach was used for both the banners online and the animations. To showcase Valentine's days flagship products, two videos were created where a florist of the Interflora network tied the bouquets together with confidence and style.

Tools of choice
Adobe Premiere
Adobe After Effects

The product videos gave a glimpse to the world of our lovely florists mastery and started a direct conversation with our customers.

Katja Teikari

CEO, Interflora Finland


A +13,6% growth in revenue when in comparison to 2017. More important impacts was the conversation that started with customers when the product videos were shared in social media. Customers we're tagging their partners saying; 'I better have one of these on my table when coming home' and glorifying the craftsmanship behind the product while sharing the videos on their personal pages.

Want to know more?
Joel Kinnunen
Joel Kinnunen


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